To take the success of your Magento store, you must understand the differences between a landing page and a homepage. To the next levels, this helps grab more effectivity of promotion and conversions. So, are you ready to get started?
Let us begin with a straightly neutral comparison between these two
1. Different types of visitors depend on 2 types of page
Landing page
Visitors "landing" on the landing page usually do not intend to get to your page. Maybe they don't even know who you are and what your store are selling. This case, they encountered your page just through other pages linking to.
The scenario for this case likely to be they might have been seeking for their desired products and you are just in the list of the things to be considered.
Homepage
On the contrary, visitors of homepage seem to know you already. Most likely, they searched your web page with intention by typing your exact name on the searching bar. No matter if they knew you word-of-the-mouth advertising or just came across your name, the surely thing here is that they got clear purpose surfing around your homepage.
2. The differences in content
Of the landing page
We all know that the only thing random visitors' need is will your site help solve their problems? Will your site provide exactly their necessities or just something they don't really want? Will you let your visitors feel excited and safe enough for purchasing things? Answer all the above questions, you solve the problem of CUSTOMERS' INSIGHTS.
Then, show them directly what you have and tell them what they will have from you. It's not your story anymore, think like you are a customer. Keep them in touch and control all the actions of them, in a simple and direct way.
Don't forget to be a fast one. No more than 10 second consuming in loading site. No long dragging content but doesn't make sense. Just offer them with what they need and you pave their way to a positive response to your call to action(CTA).
The tone is one of the important criteria if you want to get positive responses to your call-to-action. Avoid too small sounds. Meanwhile, make everything as professional as possible. Never use the aggressive voice, otherwise it may cause dictation of your visitors then they will likely not to take the next steps.
The most suitable tone here is to gently persuade visitors to take the next steps. Wondering how? Tell them as these are the reasonable actions for their benefit.
Finely keep the tone encouraging and appealing.
Of the homepage
When the visitors try to find all your pages, it means they really want to know more about YOU, not what you sell. This case, they knew your products already, but want to find more certainties from your home page.
Maybe they come there from FAQ page, customer support page or even landing page, the thing they want here is to compare yours with other rivals. No passers-by here, for sure. These visitors are most likely to be your loyal customers.
Hence, satisfy them with detail information. Let them know you better by giving them clear navigation to your existing resources (Blogs, company history, product information, resources, contact details).
Which kind of atmosphere do you wish to create for your dear customers? It must be something gentle and exciting huh? Though it is not able to please the whole world, give them the feeling of being understood - by wisely expressing the company goals and target demographic, promoting company mission of respectability reliability.
This is business, no one want to be a loser. Having your own strict rules is good, but be sure that you are not too intimidating cause it could ward off benefit from loyal clients. Generously give them the information they need and let them sign up for a longer journey with you. Make friend with your customers.
Wanna get more details about the two pages' differences? Take a short look at this article before getting started.
What to do now?
Your landing page is considered as the flyer while the full menu of restaurant's is your homepage in comparison.
Which do you think is more important? Both, in our opinion!
The unlimited barbecue offer may be listed on the menu (as known as your homepage) but we will never know about that offer to get to the restaurant, without the information in the flyer. That is the practical instance for those two. And as can be seen, it is the flyer (the landing page) that grab visitors into the willing to have a closer look (hit the call to action buttons for further steps). Plus, the detail menu of products in homepage lets customers your things choose easier.
So, let the pages do its mission. The flyer is just to grab customers attention, it need to be eye-catching in design and brief, appealing in content. On the other hand, as the visitors get to your fuel, show them all the things you provide. Detailed content arranged neatly by good navigation menu can really help.
In a nutshell
Landing page is vital for today E-commerce. Take care of it! We got almost the conversions here.
However, do not mistaken the landing page as a stand-alone one. It is for all the inquiries and loyal customers.
Think about an aircraft, the landing page is the wheels which run to give the momentum for taking off. Meanwhile, homepage is exactly the wings that help your store soar high!
Frequently Asked Questions
1. A landing page? What is it for?
As learned from the article, a landing page (or the "flyer" of your store) helps scattered your fame further. It gives your customers a shorter road to individual product. We believe that if you design this page well, your conversions can be strongly boosted.
Further, you might consider what should be displayed in a Magento landing page, or even homepage. Hopes the links could help!
2. Is there any tutorial to create a landing page?
Well, with the default Magento builder, it may take you time and money creating a page, especially an appealing landing page. Because if you are a newbie to Magento and have little knowledge about code, it may a big challenge for your pocket.
Fortunately, some extensions can help. Why don't choose from these most popular Magento Page Builders. They are all easier to use and are designed for newbies.
Plus, check this video for the tutorial of creating a landing page with Magezon Page Builder.
Enjoy!